Category: mVAS

Bangladesh’s mVAS Market
March 24, 2026
Bangladesh’s mVAS market is growing fast, but it’s not as straightforward as it looks. Strong demand, a young mobile-first audience, and widespread use of carrier billing make it an attractive opportunity for CSPs. Yet beneath the surface, operator dynamics, billing flows, and compliance realities create a more complex landscape. This article explores what’s really happening in-market, and why visibility is becoming the deciding factor between scaling successfully and wasting budget.
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The End of Header Enrichment?
March 24, 2026
Google’s move to HTTPS-only browsing will fundamentally change how Direct Carrier Billing works. As Header Enrichment becomes unreliable, the industry faces a shift towards new identity models, increased friction, and evolving fraud risks.
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Germany’s mVAS and Mobile Payments Market: Why Discipline Is Creating the Next Opportunity
February 17, 2026
Germany’s mVAS and mobile payments market is often described as complex, heavily regulated, and difficult to enter. In reality, it has been deliberately reshaped. What looks restrictive from the outside is, in fact, a market that chose sustainability over short-term volume.
For CSPs willing to operate with transparency, differentiation, and genuine consumer value, Germany is no longer a closed door. It is a proving ground for services built to last.
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Growth With Control: How the Telemedia Ecosystem Can Capture the $2.6 Trillion mVAS Opportunity
December 9, 2025
The global mVAS market is on track to reach $2.6 trillion by 2031, fuelled by rising smartphone adoption, social media use and a fast-expanding base of mobile-first consumers. This article explores the capabilities the ecosystem needs now to scale confidently and sustainably over the next decade.
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Romania: A Mobile Market on the Rise, Now Available on MCP TRENDS
November 3, 2025
Romania’s mobile content market is evolving fast - with strong consumer demand, rising digital payments, and early-stage DCB adoption across major operators. Now live on MCP TRENDS, Romania offers CSPs a clearer view of advertising flows, service trends, and compliance dynamics. This article explores what’s driving growth, where the risks lie, and how to get ahead.
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From Chargebacks to TikTok: What the Latest Payment and Discovery Trends Mean for mVAS
July 18, 2025
As digital payment journeys grow more complex, the real battleground is clarity, not conversion. From rising card chargebacks to the growing influence of TikTok on user acquisition, the mobile payments ecosystem is evolving fast. For MNOs, aggregators, and merchants, that means one thing: deliver transparency and trust at every step, or risk losing out to more agile, user-focused competitors.
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Malaysia mVAS Market: A Growth Opportunity for CSPs
July 11, 2025
Explore the opportunities in the Malaysia mVAS market for Content Service Providers. Discover service trends, billing flows, price points, and why CSPs are expanding into this high-potential, mobile-first market.
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The Customer Experience Revolution
February 17, 2025
How can mobile network operators improve trust, compliance, and customer experience in mobile payments? This article explores how MNOs can balance risk management, transparency, and value chain collaboration to drive sustainable revenue growth - while reducing operational burdens.
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Navigating the Global Carrier Billing Landscape
October 29, 2024
In an increasingly complex carrier billing landscape, payment aggregators face growing challenges in balancing compliance, supporting CSPs, and driving sustainable revenue. In this insightful interview, MCP Insight Director Kev Dawson shares his experience across the DCB value chain and offers practical advice for aggregators.
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Introduction to DCB and PSMS Billing Flows
August 22, 2024
DCB and PSMS billing flows have a direct impact on conversions and also transaction security. In this article we share permitted billing flows by country.
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